Kodiak Cakes: Joel Clark: How I Built This Podcast with Guy Raz

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From modest beginnings of loading bags into a red wagon, Joel Clark’s entrepreneurial spirit found success when he and his brother began selling Kodiak Cakes from the trunk of their Mazda sedan. With audacious business decisions leading to almost financial ruin, it seemed like everything was lost until Target took notice—propelling them up the ladder as one of America’s most beloved pancake mixes today.

Sales get a bad rap.

But it's the most important skill you can develop.

Unlike being a star basketball player, sales can be learned by anyone.

Some people are born with more sales talent. But anyone can become world-class through learning and practice.

So, what is sales?

Whenever I get to a low point where I think “Why do I even bother?”

I just try to remind myself “This is where most people stop, and this is why they don’t win.”

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