Watch Out World! Interview With Lifestyle Brand Entrepreneur, April Pollock!

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Tell us a little more about your business and your inspiration to start it?

I remember being 5 years old making greeting cards by cutting up old ones and gluing them together to make new designs, and collecting flowers from the yard and crushing the petals to make “perfume” to sell to the neighbor kids…you could say I’ve always been business-minded. I remember in high school I took an entrepreneur class at 7 am (zero period) and built a business plan for a spa which is still used as the example for the class. All I have ever wanted to do is be a business owner.

So, after 12 years in the marketplace from being an Operations Manager of an industrial tech company, to Director of HR at a Saas start-up – I decided to give it a go. After giving birth to our daughter, I knew I wanted my next step to be owning my own business and working flexible hours. After about a year of my side-hustle of Instagram Influencing, I started to see the trends of what my following was buying, but I was only receiving a small percentage of commission from any affiliate links/sales. I thought, why not build a lifestyle brand and carry similar items that my audience is buying, but make more profit?! That is how was born.

What has been your biggest challenge so far?

The biggest challenge has been all the options. We live in a world of endless scrolling, so many online businesses, so much saturation – how do you know what will stick? How do you not just get paralysis by analysis and do nothing? Luckily, I have a close friend who has a very successful online baby boutique and she helped me know which tech stack to use (ie: shopify, squarespace, etc). At the end of the day I tell myself “we are in a learning phase, just pick something and try it out, if you find something better later, you can switch, no problem”.

When will you launch and what are your goals for the future?

We are launching October 1st, 2021 (eeeep!!!). I try to keep my business goals about helping people. If I can be the trusted brand that customers think of to find quality, affordable, and modern lifestyle pieces – I’ve done my job. Happy customers will produce great sales and profits. Another goal I have is to be “real” – we are so bombarded with photoshopped photos on amazon and large retailers, it can be so difficult to know what you are buying.

I want my product’s photos to be shot in great light with a clear view of the product and its quality. Another goal…maybe more like a dream is to actually design my own clothing line. I have never designed clothes and know nothing about that supply chain, but hey, why not? I’ll just google my way through it. Long term, I’d love to get big enough to require a warehouse and a team to help, but I’m trying to make sure I have a working website by October 1st, ha!

Where are you located or where can people find you?

Best way to find me is via instagram – – and feel free to us code: ENTRYLEVELHUSTLE for 15% off

Sales get a bad rap.

But it's the most important skill you can develop.

Unlike being a star basketball player, sales can be learned by anyone.

Some people are born with more sales talent. But anyone can become world-class through learning and practice.

So, what is sales?

Whenever I get to a low point where I think “Why do I even bother?”

I just try to remind myself “This is where most people stop, and this is why they don’t win.”

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